It has been at least a couple of weeks since I mentioned the 1964 Phillies, so figured you might be due for a new post on them. Despite the great September collapse, there were several memorable moments during that season and it bore many pieces of Phillies memorabilia: A phantom World Series program, phantom World Series tickets, Johnny Callison on the cover of SI, Jim Bunning's perfect game program/ticket and those great Pointer pictures distributed by the Inquirer (to name a few). At the top of the heap, the cream of the crop though is the 1964 Press Guide.
|1964 Phillies Press Guide (via HuntAuctions.com)|
Prior to 1964 the Phillies did not publish official statistical guides for their media partners. At that time they were the only Major League team to not have a "Press Guide" detailing their roster and playing schedule. After a request to have one printed for the upcoming 1964 season was denied by Phillies management (too expensive they said), media-guru, Larry Shenk rolled up his sleeves and manually assembled 300 in his own living room. His wife threw in an assist by hand-coloring each cover.
The Philadelphia Athletics Historical Society has a great piece on the Press Guide (Link to the full article). It details the process the Shenk's undertook in creating the booklets:
Number produced: 300
Number still existing: ?? - It has been estimated at only a dozen or more have survived
Number of pages: 58
Size: 4 1/8"x 8 1/2"
Value: I found two examples of these sold at auction:
- August 23, 2002, Hunt Auctions sold for $2000
- November 11, 2011, Estimated between $500 - $750, one sold by Hunt Auctions fetched $650